Chaz McGowan

Chief Marketing Officer

Chief Marketing Officer at VNS Firm with 16 years of experience in innovation. Internet, social-media, and campaign strategist behind every award-winning campaign VNS runs for small law firms.

“When writing the story of your life, don’t let anyone else hold the pen.”

Chaz McGowan is the Chief Marketing Officer at VNS Firm, where he leads innovation across every campaign we build for the small criminal defense firms we serve. With 16 years of experience across digital, social, and event-driven promotion, Chaz brings a rare combination of technical marketing expertise and real-world promotional instinct to every launch.

At VNS Firm

Chaz owns the marketing strategy that puts our clients at the front of their local market. That includes the Local Service Ads playbook that generates qualified leads at a fixed cost per acquisition, the Google Business Profile programs that dominate the map pack in dozens of metros, and the YouTube ad campaigns designed to turn scrollers into signed retainers.

He’s the person making sure every marketing dollar our clients spend is tied to a lead source, a conversion, and — ultimately — a case that walked through the door because of a campaign VNS built.

Background

Sixteen years in innovation-driven marketing, including work as a concert promoter and long tenures leading digital campaigns for regulated-industry brands. That combination of hands-on promotional work and rigorous digital measurement is what shapes how Chaz thinks about small-firm marketing: bold creative, tight attribution, no wasted spend.